Vol. I / The Founding Issue
For small business owners in trades and handmade lanes: your pipeline, on a Business OS I operate for you — starting with your monthly lead score.
Start a Conversation$299/mo · 10 founding slots · 30-day refund on your first month
I've got a list of maybe fifty names I could probably call, but I don't know which one to call first — so I keep not calling."
This is for small business owners in trades and handmade lanes — under ten people, still running your pipeline on referrals and word of mouth. You know outbound would help. You just don't have the tools, the time, or the honest answer to "who's actually a fit."
A thirty-minute onboarding call where we lock your exact best-fit buyer: categories, geos, size, review count, keywords. That definition drives every monthly list from month one forward. Kills the "I don't even know who my best-fit buyer is" problem before it costs you a single lead.
Every month, I run the search for you: 100 to 200 businesses sourced from official Google Places and Etsy APIs — never scraped, zero terms-of-service risk — delivered as a CRM-ready CSV to your inbox. You never touch a tool. No Apollo seat, no Clay subscription, no VA to train.
Every lead ships with a 0-100 ICP score and the exact reasons behind it: size, category, activity, review count. Sort top-down and you have your Monday call sheet. You never guess who to call first again.
Every month, your top twenty-five leads each get a one-line personal opener written for them from their public activity. Paste it in. The cold part is gone. What lands in the prospect's inbox reads like a human who actually looked at them.
A one-page written summary of your list this month: how many hit each score band, what's growing, what's drying up, and one recommended next move. Your business-health signal, on a page you can actually read on a Saturday morning.
Three cold openers, two follow-ups, and one breakup message, tuned to how your buyer actually talks. Day one of your first list is "send," not "stare at a blank message."
As NorthWing Jarvis ships new modules — CRM automation, dashboards, cash-flow — founding customers get them included at the same $299/mo lock for the full twelve months. You pay once, and every future release is yours at the founding rate.
Between monthly runs, if a top-decile lead shows unusual activity — a review burst, a new location, a hiring signal — you get a same-day email flagging it. Something's moving; go now.
Everything above is included.
10 founding slots at $299/mo, rising to $499/mo standard once slot ten fills. Monthly recurring, cancel anytime after month one.
30-day money-back guarantee on your first month — keep the list, keep the report, and if it isn't sharper than what you're doing today, full refund.
The official Google Places API and the official Etsy Open API. Never scraped, zero terms-of-service risk. You never end up on a bad list, and there's no scraper account waiting to get banned.
That's exactly what the ICP Definition Session is for. On the onboarding call we define your best-fit buyer together — categories, geos, size, keywords — and that definition drives every list from month one forward. You don't need to arrive with a perfect ICP; you leave the call with one.
The first ten customers are founding customers. You take the risk of buying without external case studies yet; in exchange, you lock the founding rate for twelve months even after the standard price rises. When slot ten fills, that door closes and the rate is $499.
Thirty days from your first list arriving, if it isn't sharper than what you're doing today, full refund. Keep the list. Keep the score report. You're really trying it for free.
One $500 job pays for two months. One custom furniture job at $1,500 pays for five. This offer breaks even at less than one new customer a quarter — every closed job past that is pure profit against the tool.